Friday, May 3, 2013

Pizza..... The Other Breakfast Food

Breakfast pizza brings convenience
and variety to consumers and profits
to restaurants
Pizza..... a common staple for college students whether it be for lunch, dinner and even breakfast has slowly become available at restaurants for breakfast.

From Specialty Food Magazine.....

"The breakfast foods category has experienced impressive growth, with a 20 percent sales increase in recent years - from $10 billion in 2007 to $12 billion in 2011, according to the latest research from Mintel International.  And the category is forecasted to continue that growth by nearly 26 percent from 2012 to 2017, reaching an estimated $15.7 billion.  To get a healthy slice of this burgeoning market, in 2010 chefs turned to breakfast pizza, and it's become one of the fastest growing breakfast menu items in the country, not only for its convenience, but for the many ways it can be dressed.  Datassential reports that pizza is now  on 5 percent of breakfast menus at chain and independent restaurants in the U.S. - 18 percent more menus than breakfast pizza occupied in 2008, proving that pizza isn't just for lunch and dinner anymore."

In addition to convenience and variety, pizza is also a profitable food.  Basic ingredients combined with the ease of whipping together a pie equates to high yields for any food establishment.  The best part is you do not have to have it cold from the night before like we did in college.  Specialized hot pizzas to start your day. I would order one if it was on the menu.  Would you?

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