Regardless, as a five store chain, Doris Italian Market & Bakery is constantly compared with the prices of major supermarkets like Publix and Winn-Dixie. Having five locations has given us at Doris Italian Market better buying power and have been able to purchase in quantities that allow for better pricing. Case in point,
Boar's Head products sold in our stores are consistently cheaper than the supermarkets (non advertised items). Our produce, which has developed a reputation of being of high quality has also been more affordable than the big chains. How is this possible? The supermarket chains buy in quantities far greater than us at Doris Italian Market and they have to be getting better pricing if not the same as we.
Slowly, many conscientious shoppers are recognizing this trend and have began relying on local shops like us for more and more provisions.
|Prices on beef & poultry have been rising steadily...|
Now, we have had a few consumers voice their opinion about our prices and we feel that some of these comments have been made with minimal information. Now, while we are a five store chain, we have become competitive with supermarkets. We may not be the cheapest on every item but on May 12, 2013 (Mother's Day), we compiled a price comparison of beef, poultry, pork, veal, lamb items as well as lobster prices from a leading supermarket. We were more affordable on a little over than half of the items listed. And there is a quality difference on some of these items. For example, we sell Sterling Silver Premium Beef which is a line of high level Choice graded beef. The top 12% of beef is only used as Sterling Silver Premium Beef. That means that some Sterling Silver Premium Beef is Prime.
We sell Farmland Pork, which we feel is a superior quality than some of the pork that you can find in your leading supermarket. With this said, there is not an equal balance of quality in these comparisons, and yet the price comparisons will surprise you.
|We tried to detail which items were on sale and for our column with two prices, we discounted the price for larger weight purchases (ie: 3lb or more price) Click image to view better.|
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