Tuesday, October 4, 2011

PRESS RELEASE: Online Italian Newspaper Launches During Italian Heritage Month!

October 4, 2011
For Immediate Release                                                 
Jenifer Mangione Vogt
Cell: 561-961-9136


Online Newspaper Features Stories and Information About
Local Italian Business and Culture

BOCA RATON, FL — The world is enamored with Italian culture and October marks the time when Americans honor the contributions Italian Americans have made by celebrating Italian Heritage Month. 

This month also marks the official launch of Italian South Florida™ (http://www.italiansouthflorida.com/), an online newspaper that spotlights Italian business and culture throughout South Florida and beyond.  The stories on the site focus on the people and places that bring “old country” traditions of excellence to their local neighborhoods and serves as an awareness-building vehicle for these businesses, though it’s worth noting that some of the best Italian businesses thrive solely because of word-of-mouth.  There is also a focus on Italian art, film, music and design and the individuals and venues throughout South Florida that provide for these artistic traditions.

The site was created to cultivate and preserve the Italian culture that many Italian Americans grew up with in neighborhoods where Italian small business owners contributed greatly to the overall cultural fabric of the community.  These are businesses, such as the many wonderful Italian bakeries, restaurants and social organizations, that today struggle to compete with larger organizations.

Italian South Florida™ also features Italian and Italian American writers that contribute articles on a wide variety of topics. One such writer, Cookie Curci, writes for Italian American magazines across the country and frequently contributes stories on Italian American culture.  An Italian law firm will contribute a monthly column “U.S.-Italy Law,” which covers topics relevant to Italians looking to do business in the U.S. and Americans who would like to conduct business in Italy.  Other regular columnists, from both the U.S. and Italy, write about Italian fashion, food, and wine.  There are even guest celebrity contributors from the U.S. and Italy.  Most of the articles on the site are written in English, but some are in Italian and more Italian language content will be available in the future. 

The site already has a strong following, though it’s only been in Beta mode since April.  There have been visits from over 50 countries, with the U.S., Italy and Canada sending the most traffic. Nearly 3,500 people follow the Facebook page and there are over 800 Twitter followers.  


Italian South Florida™ and its sister site, Italian New York ™, are online newspapers and networking hubs for Italians and Italophiles that report on Italian culture in both locations, without bias or prejudice, in an effort to unite the diverse population of Italians under their common love for Italian culture and heritage.  The mission is simple: provide high quality content that’s relevant to the Italian community and, in this digital age, an information portal for Italians and Italophiles.  The tagline alludes to the fact that, in Italy, the southern part of the country is referred to as the “Mezzogiorno.”

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