Tuesday, May 31, 2011

The Nutrition Keys Initiative - Front of pack labeling gaining steam

By Denise Shoukas

of specialtyfood.com

Influential Front-of-Pack Labels

The days of turning a product over to read its nutritional attributes may be over. At the request of First Lady Michelle Obama, U.S. food and beverage manufacturers and retailers have developed the Nutrition Keys initiative, a voluntary front-of-pack nutrition labeling system. Summarizing important nutrition information—such as calories, saturated fat, sodium and sugars—in a clear and easy-to-read format, the new icon and label changes adhere to current U.S. Food and Drug Administration guidelines and regulations, ensuring that consumers receive consistent and reliable information.
The nutrition keys are already appearing on labels across the country, and consumers are responding well. According to a recent study from HealthFocus International, nearly half of U.S. shoppers say food manufacturers should be required to disclose information, such as calories, saturated fat, trans fat and sodium, clearly on the front of packaging labels. When shown packages with and without FOP labels, purchase intent for products like frozen pizza and pasta fell when they had the label, while the purchase intent for some cookie brands actually rose.

actual article: http://www.specialtyfood.com/news-trends/featured-articles/food-trends/food-trends-may-2011/

For more information about this initiative, check out this link:

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